Where data meets intuition, and complex financial planning becomes accessible to everyone.
Since 2019, we've been on a mission to democratize financial intelligence. What started as a frustration with traditional budgeting tools has evolved into a comprehensive platform that serves thousands of users across the UK and beyond.
Built on principles that guide every decision we make and every feature we develop.
We believe financial planning shouldn't require a finance degree. Our algorithms handle the complexity while you focus on your goals. Behind our clean interface lies sophisticated modeling that processes thousands of variables to give you clear, actionable insights.
Your financial data is deeply personal. We've built our entire infrastructure around protecting it. Bank-grade encryption, zero-knowledge architecture, and transparent data practices mean you maintain complete control over your information.
Life changes, and so should your financial plan. Our platform learns from your behavior patterns and market conditions to continuously refine predictions. What worked last year might not work next year—we adapt automatically.
Technology should enhance human decision-making, not replace it. We provide the data and insights; you make the choices. Our tools amplify your financial intuition rather than overriding it.
The idea crystallized during a particularly frustrating evening in Sheffield. I was staring at multiple spreadsheets, trying to predict whether I could afford a house deposit while managing business cash flow. Traditional tools felt either too basic or impossibly complex.
That night, I sketched the first wireframes for what would become Learnivithryva. The vision was clear: create a platform that could handle sophisticated financial modeling while remaining intuitive enough for everyday use. We wanted to bridge the gap between professional-grade tools and consumer accessibility.
Today, we've processed over £2 billion in financial forecasts and helped more than 15,000 users make informed decisions about everything from mortgage planning to business expansion. But the core mission remains unchanged—making financial clarity accessible to everyone.
A diverse group of financial experts, data scientists, and user experience specialists united by a shared passion for demystifying personal finance.
CEO & Co-Founder
With 12 years in financial services and a background in behavioral economics, Sarah leads our product vision. She previously worked at Barclays' innovation lab and holds an MSc in Financial Technology from Imperial College London. Her research on consumer financial behavior has been published in the Journal of Behavioral Finance.
We invest heavily in our team's growth. Every team member has access to courses, conferences, and certifications. Our monthly learning sessions keep us current with financial regulations and emerging technologies.
Our team spans from Edinburgh to Brighton, working flexibly while maintaining strong collaboration. We believe the best talent shouldn't be limited by geography, and this approach has enriched our perspectives significantly.
Every feature starts with user feedback. Our monthly user interviews and feedback sessions directly influence our development roadmap. We're not building in isolation—we're building with our community.